This study analyzes the sustainability of coffee tourism in the municipality of Areia-PB, considering the context of the revival of coffee cultivation in the Brejo region of Paraíba and the emergence of coffee tourism as a strategy for territorial development, given the need to assess whether this process occurs in alignment with the principles of sustainable development. The main objective of the study is to analyze the sustainability of coffee tourism in Areia-PB through the application of the Tourism Development Sustainability Indicators System (SISDTur), proposed by Hanai (2009), adapted to local specificities. Methodologically, the study adopts a quantitative approach of an exploratory and descriptive nature, configured as a single case study. Primary data were collected through structured questionnaires using a Likert scale, applied to social actors involved in the activity — coffee producers, representatives of the public sector, the private sector, and civil society — complemented by non-participant observation and statistical analysis, including reliability testing using Cronbach’s Alpha and non-parametric tests such as Friedman and Bonferroni. The results indicate that coffee tourism in Areia presents an intermediate level of sustainability, with better performance in the cultural and economic dimensions and lower performance in the environmental dimension, as well as structural weaknesses in the institutional dimension, indicating statistically significant differences among the analyzed dimensions. It is concluded that, although the tourism product is still in the early stages of consolidation as a structured segment, the level of sustainability measured by SISDTur reveals intermediate sustainable foundations and potential for further development, provided that the municipality strengthens governance, strategic planning, environmental monitoring, and integration among local stakeholders.

The fashion industry has faced criticism for its socio-environmental impacts, which has driven the emergence ofslow fashion as a sustainable alternative. Despite this advancement, the adoption of this consumption modelinvolves complex dynamics in which social and psychological factors interact and influence both purchase andpost-purchase behavior. In this context, this dissertation investigates how informational and normativeinfluences affect slow fashion consumption behavior, considering consumer inertia and materialism. Structuredinto three empirical articles, the research employs structural equation modeling and Social Influence Theoryacross all studies, in addition to incorporating Self-Concept Theory and Necessary Condition Analysis (NCA) inthe third article. The first article examined the role of social influences in slow fashion consumption, revealingthat informational influence is positively related only to hedonic attitudes, while both hedonic and utilitarianattitudes are positively related to purchase intention, with the effect of hedonic attitudes being more robust as aresult of informational influence. The second article investigated the existence of barriers between attitude andpurchase intention, indicating that inertia and materialism do not exert a significant moderating effect on thisrelationship, whereas hedonic attitudes mediate the relationship between informational influence and purchaseintention. The third article analyzed post-purchase behavior, demonstrating that informational influencepositively affects self-congruence, which, in turn, is positively related to satisfaction, confirmed through NCA asa necessary condition for repurchase intention. Taken together, the studies show that slow fashion consumptionis predominantly driven by informational processes and hedonic dimensions, which extend from the moment ofpurchase to the post-purchase stage. By integrating different approaches to understanding slow fashionconsumption, this dissertation highlights the importance of practical strategies grounded in informationallearning and emotional dimensions, contributing to managerial decision-making and public policies aimed atpromoting more conscious and enduring consumption patterns.